We started this for one dog.

I realized I was throwing random money at a dartboard for my dog. There was no specialization, no personalization. Just generic advice and hoping for the best.

Now my dog is aging and we go into the vet when she's sick. The reactive visits suck and scare the shit out of me. I would do anything to ensure my princess lives her fullest life.

So I set out to build something that maximizes her care and ends my guesswork. Hopefully this platform can do the same for other dog parents.

- Doug, Founder & Cogua's dad

What we believe

Most people don't think about their dog's health until something is wrong. By then, it's expensive, stressful, and often too late. We think there's a better way.

We partnered with veterinarians who specialize in preventative care and canine longevity to build a platform that does one thing: help your dog live longer, healthier, and better.

The mission

Make preventative care normal for dogs. Not as an afterthought, not as a luxury, but as the standard. Every dog deserves the same health visibility their owner has.